Ujjla Manchanda has carved a niche for herself with proficiency in her works over the years as a strategic thought leader for top global brands in meeting marketing expectations that need depth of reach. She is the Director of The Media Tribe – Institute of Media Arts & Technology in association with Rachana Sansad & Rikskonsertene Norway. This world-class institute is setup to provide young aspirants and professionals looking to further their skills in Music Production, Recording Engineering, Mixing, Mastering, Live Concert Production, Cinema Sound, Sound Design and The Business of Music. The innovative training program and mentoring offered has already seen graduates become part of leading establishments like Blue Frog, The Comedy Store, and Star Networks etc. She also runs the popular jewellery brand Dhaneesha and stocks at leading designer stores Aza, Chamomile, Fuel & Rudaraksh amongst others.