Sohail Arora is the founder & managing partner of Krunk, an all-India artist management & booking agency, which specializes in the finest local and international talent within the music industry. KRUNK represents a mixture of leading break through bands & electronic DJ's / producers in India.

One half of Bay Beat Collective (BBC), leading bass crew from Mumbai, Sohail also runs India's only bass heavy electronic music festival called Bass Camp Festival which takes place every two months across 4 cities.