Mandar is the COO of Times Music and has been at the forefront of theevolving music business, in diverse roles over the past 22 years. Before Times, Mandar ran a successful digital music/media consultancy business and prior to that was part of the start-up senior management team at Soundbuzz (early pioneers of the Asian/Indian Digital/Mobile music distribution business; later acquired by Motorola). In the early to late 90s, Mandar was part of the start up-team and management at NewsCorp's Channel [V], and at the early stages of his career was involved in the concert promotion business in the Asian region.