Soumini Sridhara Paul heads the independent music platform ArtistAloud.com at Hungama Digital Media Entertainment Pvt. Ltd. Launched in January 2010, Soumini has spearheaded the set up and launch of ArtistAloud.com, South Asia’s premier digital platform for unreleased music from both established and new musicians along with a dedicated team. With her experience and network, she has sourced a catalogue of some of the best talent the region has to offer. With over 15 years experience in the music space as a Pop Artist herself, she has managed several artists, also taking care of all their marketing and PR needs. Her previous assignments include Channel [V] and Universal Music.