Gyro Leira started working in Virgin Records, Norway in 1984, holding positions as promo manager, product manager and Managing Director. He moved to Australia in 1997 to work for EMI for a year and worked on marketing international artists in both Norway and Australia.
He has worked for IFPI Norway for six months, getting the soundscan system established with Norwegian retailers; with Virgin/EMI Norway in 1999 (exploitation, local A&R), with Continental Artist Management (Secret Garden, etc.) in 2007-2009 and with Per Eirik Johansen, since 2009, running Norwegian and international management, PEJ Music AS. He currently represents Samsaya, Bernhoft, Sivert Høyem, Truls and Emilie Nicolas.